Category: News

The Social Chain, Deliveroo and ‘meme marketing’ – is it spam or just clever marketing?

As I write this, Twitter is currently under siege with Tweets mentioning Deliveroo – the online takeaway delivery service. Here’s the Timeline from keyhole.co showing the huge increase in mentions for today: That’s a pretty big jump! So what is happening here? It seems that a social marketing agency called The Social Chain is working […]