With the Richard III reburial last year, and the football team winning the Premier League this year it’s safe to say Leicester is in the spotlight right now.
Just look at the Google Trends report for ‘Leicester’:
Now that’s a jump!
It got us thinking about what the most popular searches are in Leicester, and more specifically, what types of businesses are people searching for in Leicester.
We scraped all the major local business categories from some of the big online directories (Yell, Leicester Mercury etc…) and ran them through Google’s Keyword Planner to find out.
We used the Keyword Planner to see what the search volumes were for over 100 different types of business – first of all just geo-targeting the tool to show searches in Leicester, then adding “in Leicester” to the end of each business type, and finally adding “Leicester” before each business type to create a big string of new keywords (thank you Excel!)
Here’s the results…
Geo-targeted to Leicester
| Keyword | Avg. Monthly Searches (exact match only) |
| Hotels | 1300 |
| restaurants | 720 |
| Estate Agents | 590 |
| Car Hire | 480 |
| bank | 390 |
| Carpets | 320 |
| Doctors | 320 |
| mot | 320 |
| printer | 260 |
| Printers | 210 |
| garden centre | 210 |
| recruitment agencies | 210 |
| caterer | 170 |
| Travel Agents | 170 |
| courier | 170 |
| golf clubs | 140 |
| Jewellers | 140 |
| solicitor | 140 |
| Banks | 110 |
| Solicitors | 110 |
| double glazing | 110 |
| charity | 110 |
| Opticians | 110 |
| Taxis | 110 |
| charities | 90 |
| Conservatories | 90 |
| cinemas | 90 |
| electrician | 90 |
| accountant | 70 |
| plumber | 70 |
| Letting Agents | 70 |
| Vets | 50 |
| Care Homes | 50 |
| Cleaning Services | 50 |
| Plumbers | 50 |
| vet | 50 |
| mortgage broker | 50 |
| Architects | 50 |
| carpenter | 50 |
| Carpenters | 50 |
| optician | 40 |
| Garden Centres | 40 |
| builder | 40 |
| Builders | 40 |
| pubs | 40 |
| bars | 40 |
| Couriers | 40 |
| travel agent | 30 |
| Pet Shops | 30 |
| Florists | 30 |
| Used Car Dealers | 30 |
| Caravan Parks | 30 |
| painters and decorators | 30 |
| Employment Agencies | 30 |
| estate agent | 30 |
| Accountants | 30 |
| plasterer | 20 |
| furniture shop | 20 |
| golf courses | 20 |
| recruitment agency | 20 |
| farm shop | 20 |
| Electricians | 20 |
| cleaners | 20 |
| Camping Sites | 20 |
| Cycle Shops | 20 |
| carpet fitters | 20 |
| insurance broker | 20 |
| Mortgage Brokers | 20 |
| removals | 20 |
| museums | 20 |
| Advertising Agencies | 20 |
| MOT Testing Centres | 10 |
| farm shops | 10 |
| bookkeeper | 10 |
| Book-Keeping Services | 10 |
| Air Conditioning Contractors | 10 |
| Garage Services | 10 |
| Health Clubs | 10 |
| book keeper | 10 |
| leisure centres | 10 |
| Antique Dealers | 10 |
| Auctioneers | 10 |
| Bridal Shops | 10 |
| DIY Shops | 10 |
| Chemists | 10 |
| take aways | 10 |
| Mobile Phone Shops | 10 |
| Wedding Supplies | 10 |
| Guest Houses | 10 |
| advertising agency | 10 |
| Road Haulage | 10 |
| scaffolders | 10 |
| Kitchen Planners | 10 |
| Bathroom Planners | 10 |
| scaffolder | 10 |
| counsellers | 10 |
| Scaffolding Hire | 10 |
| carpet fitter | 10 |
| Insurance Brokers | 10 |
| Double Glazing Installers | 10 |
| financial adviser | 10 |
| Independent Financial Advisers | 10 |
| Furniture Retailers | 10 |
| job agency | 10 |
| golf course | 10 |
| book keepers | 10 |
| employment agency | 10 |
| letting agent | 10 |
| Roofing Services | 10 |
| roofers | 10 |
| Painters | 10 |
| caterers | 10 |
| decorators | 10 |
| Plasterers | 10 |
| Hospitals | 10 |
| Household Removals | 10 |
| Surveyors | 10 |
| cafes | 10 |
Business + “in Leicester”
| Keyword | Avg. Monthly Searches (exact match only) |
| Hotels in leicester | 5400 |
| restaurants in leicester | 2900 |
| cinemas in leicester | 1000 |
| Taxis in leicester | 720 |
| bars in leicester | 590 |
| pubs in leicester | 590 |
| Estate Agents in leicester | 590 |
| Solicitors in leicester | 390 |
| museums in leicester | 260 |
| Care Homes in leicester | 260 |
| Plumbers in leicester | 210 |
| recruitment agencies in leicester | 210 |
| Car Hire in leicester | 210 |
| Jewellers in leicester | 210 |
| Builders in leicester | 210 |
| Hospitals in leicester | 210 |
| Vets in leicester | 210 |
| Accountants in leicester | 170 |
| cafes in leicester | 170 |
| Travel Agents in leicester | 170 |
| Florists in leicester | 170 |
| Printers in leicester | 140 |
| Pet Shops in leicester | 140 |
| Letting Agents in leicester | 110 |
| Architects in leicester | 90 |
| Opticians in leicester | 90 |
| roofers in leicester | 90 |
| Electricians in leicester | 90 |
| cleaners in leicester | 90 |
| Used Car Dealers in leicester | 90 |
| electrician in leicester | 70 |
| Carpenters in leicester | 70 |
| Bridal Shops in leicester | 70 |
| plumber in leicester | 70 |
| Garden Centres in leicester | 70 |
| charities in leicester | 70 |
| solicitor in leicester | 70 |
| estate agent in leicester | 50 |
| garden centre in leicester | 50 |
| Carpets in leicester | 50 |
| Plasterers in leicester | 50 |
| Cycle Shops in leicester | 50 |
| mot in leicester | 50 |
| travel agent in leicester | 50 |
| golf courses in leicester | 50 |
| Doctors in leicester | 50 |
| Employment Agencies in leicester | 50 |
| Banks in leicester | 50 |
| accountant in leicester | 40 |
| caterers in leicester | 40 |
| recruitment agency in leicester | 40 |
| job agency in leicester | 40 |
| carpenter in leicester | 40 |
| Guest Houses in leicester | 40 |
| golf clubs in leicester | 30 |
| removals in leicester | 30 |
| plasterer in leicester | 30 |
| decorators in leicester | 30 |
| painters and decorators in leicester | 30 |
| leisure centres in leicester | 30 |
| furniture shop in leicester | 30 |
| builder in leicester | 30 |
| Chemists in leicester | 30 |
| double glazing in leicester | 30 |
| Mobile Phone Shops in leicester | 20 |
| Insurance Brokers in leicester | 20 |
| printer in leicester | 20 |
| Mortgage Brokers in leicester | 20 |
| Couriers in leicester | 20 |
| Surveyors in leicester | 20 |
| Cleaning Services in leicester | 20 |
| charity in leicester | 20 |
| Painters in leicester | 20 |
| carpet fitters in leicester | 20 |
| vet in leicester | 20 |
| Antique Dealers in leicester | 10 |
| optician in leicester | 10 |
| Advertising Agencies in leicester | 10 |
| bank in leicester | 10 |
| Health Clubs in leicester | 10 |
| Camping Sites in leicester | 10 |
| bookkeeper in leicester | 10 |
| Conservatories in leicester | 10 |
| Double Glazing Installers in leicester | 10 |
| take aways in leicester | 10 |
| DIY Shops in leicester | 10 |
| courier in leicester | 10 |
| Auctioneers in leicester | 10 |
| employment agency in leicester | 10 |
| farm shop in leicester | 10 |
| farm shops in leicester | 10 |
| MOT Testing Centres in leicester | 10 |
| Garage Services in leicester | 10 |
| Caravan Parks in leicester | 10 |
| caterer in leicester | 10 |
| golf course in leicester | 10 |
| letting agent in leicester | 10 |
| mortgage broker in leicester | 10 |
| scaffolders in leicester | 10 |
“Leicester” + business
| Keyword | Avg. Monthly Searches (exact match only) |
| leicester Hotels | 2400 |
| leicester restaurants | 1900 |
| leicester Taxis | 1300 |
| leicester cinemas | 590 |
| leicester Estate Agents | 480 |
| leicester Hospitals | 390 |
| leicester Solicitors | 260 |
| leicester museums | 260 |
| leicester Car Hire | 210 |
| leicester pubs | 210 |
| leicester bars | 210 |
| leicester Jewellers | 210 |
| leicester recruitment agencies | 140 |
| leicester Plumbers | 110 |
| leicester garden centre | 110 |
| leicester Builders | 110 |
| leicester Accountants | 110 |
| leicester Letting Agents | 90 |
| leicester Travel Agents | 90 |
| leicester golf courses | 90 |
| leicester job agency | 70 |
| leicester charities | 70 |
| leicester Architects | 70 |
| leicester removals | 70 |
| leicester electrician | 50 |
| leicester Care Homes | 50 |
| leicester Opticians | 50 |
| leicester Florists | 50 |
| leicester Bridal Shops | 50 |
| leicester Vets | 50 |
| leicester Used Car Dealers | 50 |
| leicester Printers | 50 |
| leicester Garden Centres | 40 |
| leicester Carpets | 40 |
| leicester Pet Shops | 40 |
| leicester mot | 40 |
| leicester Doctors | 40 |
| leicester cleaners | 40 |
| leicester Couriers | 40 |
| leicester plumber | 30 |
| leicester Cycle Shops | 30 |
| leicester cafes | 30 |
| leicester charity | 30 |
| leicester carpenter | 30 |
| leicester recruitment agency | 30 |
| leicester mortgage broker | 30 |
| leicester double glazing | 30 |
| leicester roofers | 20 |
| leicester decorators | 20 |
| leicester leisure centres | 20 |
| leicester furniture shop | 20 |
| leicester estate agent | 20 |
| leicester accountant | 20 |
| leicester Electricians | 20 |
| leicester golf course | 20 |
| leicester golf clubs | 20 |
| leicester caterers | 20 |
| leicester Insurance Brokers | 20 |
| leicester Employment Agencies | 20 |
| leicester courier | 20 |
| leicester Cleaning Services | 20 |
| leicester Banks | 20 |
| leicester bank | 20 |
| leicester builder | 20 |
| leicester Mobile Phone Shops | 10 |
| leicester Camping Sites | 10 |
| leicester DIY Shops | 10 |
| leicester employment agency | 10 |
| leicester Auctioneers | 10 |
| leicester Guest Houses | 10 |
| leicester Mortgage Brokers | 10 |
| leicester Garage Services | 10 |
| leicester advertising agency | 10 |
| leicester Advertising Agencies | 10 |
| leicester travel agent | 10 |
| leicester Caravan Parks | 10 |
| leicester painters and decorators | 10 |
| leicester Conservatories | 10 |
| leicester carpet fitters | 10 |
| leicester Carpenters | 10 |
| leicester vet | 10 |
| leicester Health Clubs | 10 |
| leicester letting agent | 10 |
| leicester Chemists | 10 |
| leicester Painters | 10 |
| leicester printer | 10 |
| leicester take aways | 10 |
| leicester Plasterers | 10 |
| leicester plasterer | 10 |
| leicester farm shop | 10 |
| leicester farm shops | 10 |
| leicester caterer | 10 |
| leicester Surveyors | 10 |
| leicester solicitor | 10 |
As you can see, hotels and restaurants come out on top – which shows how well the Leicester tourism industry is doing at the minute.
There is a much bigger keyword research project to be done here, looking more specifically into each industry and what the search volumes are for a bigger range of keywords e.g. the different types of solicitors, the different types of restaurants and so on.
We’ll come back to this when we’ve got some spare time, so if there is a particular industry you would like us to concentrate on first let us know in the comments below….
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