SEO basics – everything you need to know but were too afraid to ask

We’ve all been there – everyone in the room is talking about something technical, throwing out the acronyms and jargon and all you can muster is a few nervous nods of the head and non-committal ‘uh-uhs’ as you to try to follow the conversation as best you can. The trouble with SEO, and the world […]

Best places to get free images for your website

Images are an essential aspect of any website, but the process of choosing the right ones can be a long and arduous one. For some websites – like ecommerce brands using product images or wedding photographers using their own work – images come naturally and easily. For others, getting the right image for the right blog […]

The Social Chain, Deliveroo and ‘meme marketing’ – is it spam or just clever marketing?

As I write this, Twitter is currently under siege with Tweets mentioning Deliveroo – the online takeaway delivery service. Here’s the Timeline from keyhole.co showing the huge increase in mentions for today: That’s a pretty big jump! So what is happening here? It seems that a social marketing agency called The Social Chain is working […]

What are the most searched for local business categories in Leicester?

With the Richard III reburial last year, and the football team winning the Premier League this year it’s safe to say Leicester is in the spotlight right now. Just look at the Google Trends report for ‘Leicester’: Now that’s a jump! It got us thinking about what the most popular searches are in Leicester, and […]

Useful Twitter hours hashtags for Leicester businesses

Twitter hours have grown massively over the years, and are a great way for businesses to get their message across to an engaged and active audience – something that Twitter isn’t usually great for. What is a Twitter hour? It’s a set time each week where people who share the same interests or geographic location come […]

Simple link building idea for photographer websites

I’ve never directly worked on a link building campaign in the photography niche, but I have a friend who started a wedding photography business* recently and I’ve been thinking of some creative ideas to build links to a photography site. There’s one idea that I think has the magic combination of being both extremely simple and […]

The ONE question you have to answer before starting an SEO campaign

I get asked all the time by webmasters and business owners about SEO, specifically: what they should be doing to improve their sites ranking positions/traffic/conversions etc… Until quite recently I would spend a long time talking them through the various ins and outs of SEO, from the importance of getting the technical SEO stuff sorted to […]